Just for fun I plugged in some big names to see who is the most popular by these measures. After trying various names (Carmelo Anthony and Kevin Garnett, for instance, did not get impressive results) I quickly settled on LeBron James, Kobe Bryant, Dwyane Wade, and Michael Jordan as my terms for comparison. Then I mixed in Tiger Woods for some big-picture perspective.
Turns out Tiger Woods is the biggest star of that bunch, but not by all that much. (If you want to see how a real internet star dwarfs these pretenders, plug in "Britney Spears" compared to Michael Jordan.)
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